The most important aspect of a trade show booth is getting your business noticed. many trade show booths have a good start at this. We all have seen them, big, colorful, lots of cool graphics, lights, and even 3D props. These can all be effective, but they must be used properly otherwise the most important message is lost - your company name.
Too often trade show marketing company's fail to keep the focus on the business, rather the focus on the frills. Keeping a company's name as the main focal point is first on our agenda. You can have all the bells and whistle you want in your booth, but all promotional attempts are lost if the customer can't easily identify your company and what you do. Stay focused on you!
So, here is what we do - provide clarity on your company name first. This is often done with some sort of backdrop banner, raised flag banner, or show headers. Sometimes it is really simple, like the #banner shown here, other times it can be pretty elaborate, it is all dependent on needs and budget.
Once we have your company's identity taken care of, we provide simply clarity on the who, what, where. This part usual is a combination of a tag line, bullet points and product samples and props. The key here is making sure there is balance between name recognition and your visual props and samples.
Banners and signs are only one portion of many options for your next trade show exhibit. They do however provide a great way to have your company name displayed boldly for all to see. Click here for more info on banners from Big Idea.
