Fishing For Knowledge has a new look!

Shown here is a logo we recently completed for Fishing for Knowledge, a group that was created by the Finlayson / Giese Sportsman's club and the Hinckley / Finlayson school district. Their goal is to share their love for the outdoors with others through education.

The folks at Fishing for Knowledge came to us looking for assistance with some of their identity issues. After a few discussions and review of their current program, we proposed a new strategy and direction for the group. The challenge for Fishing for Knowledge was trusting in us that our proposal of a new logo would improve their image. The identity we developed was based on creating a professional image that was bold, easy to reproduce over a wide range of print and electronic mediums, and visually appealing to both youth and adults.

We successfully accomplished the task.  The logo is currently in full use.  This simple design was very cost effective in producing vehicle graphics. The simple colors are breeze for screen printed and embroidered apparel.  The bold look allowed the groups banner to be easily identified from a great distance, and the clean look of the logo looks great on the various social media outlets available.

A thanks from team J walkers

Here is a thank you picture we received from team J.Walkers at the recent American Heart Association Heart Walk event held at the MN Twin's Target Field.

It was reported that the J. walkers had the best T shirts out of all that were seen. Some of the praise came from other teams, some from corporate representatives and most noted, from the target field staff.

We were honored and happy to have created such a well received logo for the team and look forward to be apart of the team in the future.

Just what is Business Identity anyway?

Providing business identity is really the foundation of our business. Most people think that Identity is just coming up with a good logo. Though that is a key component, it is not the only aspect of a company's identity.

I will Use Paula • Elert Photography as an example of what Business Identity entails through Big Idea.

Paula contacted us in need of some business identity for her new Photography business. After some one-on-one consulting we outlined a plan to approach what she felt was an overwhelming task. We started first with creating her image - A logo. The logo, pictured here, displays an elegant professionalism along with a bit of Paula's colorful personality. With a solid logo we were off to a great start. next on the agenda is putting this logo to good use, getting it in front of potential clients. We have developed a business card, envelope & letterhead layout as well as the beginnings of her website for starters.

It doesn't stop here. We have plans to create some vehicle graphics that will add to her visual presence 24/7/365. We also have plans ready for postcard mailers and a brochure. When the time is right and Paula takes part in trade events we will move forward with our booth design complete with back drop banner, easel signs and large format prints of her work.

As you can see, business identity is not really just about a logo, it is a process of creating and producing your professional image in a way that will create curiosity and intrigue in the eye of potential clients. Sometimes it is a logo other times it might be a simple directional sign, office directory or maybe even a product lable. Whatever it may be you can bet we have a Big idea ready to be seen.