Inexpensive Store Front Identity

Pictured here is a before and after display of a recent store front project we completed.  The client was looking for a simple, inexpensive way to market there business to street traffic.

The space under the current can lights is an obvious location for a sign.  Though the space is small for the proportions of the logo, it looks great illuminated under the lights.  Our alternate, more horizontal, version of the logo had bold and large impact, but was not an option as the client wished to keep logo identity identical in all locations.  We get that.

The added accent color bands on the windows brings a bit of life to the brick building.  It also helps define the space this business holds, giving them notice that they fill this building.  The added bullet points are a key element here in answering the public question of what this business does. This is huge for drive by marketing.  How many times have you driven by a business with some unique name, but had no idea who or what they did?

No question what this business does here.  And, they were able to have this produced and installed for a rate that was a fraction of what that black awning cost.

Small Business Rewards

Most of our clients here at Big Idea are small businesses. Some of who have been at it for decades and some just starting out. What they all share in common, unlike Washington, is working with tight budgets and keeping expenses under control.

Pictured here is a store front of Forte Drums. The guys at forte are just opening up shop. They came to us in need of some exterior sign face replacement - one of our specialties. Since these guys are handy with tools and ladders they were willing to do a bit of work to help keep the sign project within their budget. They decided to supply their own sign grade polycarbonate sign face and install it themselves, something we had no problem with. What we provided was some design consulting, translucent vinyl lettering and on-sight vinyl application.

After getting to forte, and moving some of their hand made drums, our installer laid the sign face right there on the floor and carefully worked around the shops inventory. Upon completion of the vinyl application and packing up the truck, our installer turned to snap this shot...the guys at Forte Drum had their sign up and working in no time.

By the way this sign came in at less than 50% off the original estimated project cost. This was done simply by being creative and having a Big Idea.

As you can see the end result turned out great!

Store Front Identity

Here we are spotted putting the finishing touches on a sign cabinet installation we completed last week in the Highland park area of St. Paul.

This sign cabinet is a custom made light-box that was designed to match our clients logo colors. With the nice paint job and translucent vinyl logo and lettering, this sign will surely be noticed illuminated or not.