Value Proposition, with value!

Hopefully your business has a #valueproposition in place.  If not, well, that is subject for another posting.  If so, displaying the proposition to your clients and visitors can be done several ways.

Our client was looking for something bold, clean and easy to read.  This was not only too be viewed by clients and visitors, but as a reminder to the employees... we had a Big Idea. What you see here is the result of some creative collaborating with our client to produce an eye catching wall display version of their Value Proposition.  The project would be displayed in a strategic location to accent wall space and present the proposition elegantly.

In producing this project we had to watch a tight budget and  yet create some display signage that was still full of some WOW.  What you see in this picture is the use of 3 different mediums: digital direct printing, CNC cut dimensional lettering and 3M matte white vinyl wall lettering.  The combination of these three mediums along with proper sizing not only adds some interesting depth to the project, it reduced the overall project cost in materials and installation time.

The client loved it so much they ordered two!

J. Walkers - AM Heart Association HeartWalk 2011

Hot off the press...literally!

If you watch FOX 9 news you may have caught a special report last night as to what this project is all about.  This is year 2 for Big Idea's involvement with this cause.  We created the team name and the cool logo design for this great team that will walk in this weekends American heart Association HeartWalk.

Check out this link to read more about the report.

Go J. Walkers!

http://www.myfoxtwincities.com/dpp/health/target-field-to-host-heart-walk-jun-1-2011

Retractable Display Banners

Pictured here is a display banner campaign we produced for Hazeltine Golf Club - each at 3' x 7' tall.  The banners, in retractable aluminum stands, are part of a display campaign to be used at events and trade shows.

We used a combination of supplied photos and images taken by our staff here at Big Idea.  Coupled with some creative verbiage and these banners become effective marketing tools.

The stands used are one of our favorite retractors.  They come with a solid base, sturdy vertical supports and two means of attaching the banner to the stand.  Most stands use only a two sided tape.  Our stands combine a two sided tape and a pressure plate to allow options and extra security.

Custom Yard Signs

Pictured here is a custom yard sign we recently produced.  The sign is produced using our state-of-the-art print system and a unique aluminum exterior grade 3mm sign board.  

The frame is one of our standards that you will not see very often as most sign makers stick with the standard square or rectangular frames.  A simple change in sign shape can really have an impact and help your image pop out from the rest.

Oh, this frame system does not use screws!  A lot of frames require the sign to be screwed to the frame, leaving screw ends to scratch sign surfaces when transporting or storing.  Screws are also notorious for rusting and leaving those awful rust streaks on your signs.

Our panels simply slip into place with this unique design.  We have about a dozen or so different shape frames available for your next sign project.

Photo of the Week

The yellow moss road 

© copyright -  Big Idea

A truly biodegradable banner

Pictured here is an event banner that was produces for last weeks St Patrick's day celebration held in Downtown St. Paul, MN.  The banner was a whopping 20' long and prominently displayed on a Private party tent.

what is unique about this banner is not the size, or the vibrant printed colors, or even the discreet way it was hung.  what makes this banner unique is actually within it's environmentally friendly make up.

We call this banner materials our Bio13.  It  contains no toxic materials and more than 80% of the content of this material is derived from sources other than petroleum. 

What sets this material apart from other "Green" materials is that the BIO13 will decompose when properly disposed of in a well managed landfill. When exposed to the darkness, high heat and moisture of a landfill, this material attracts microbes that break down the PVC and turn it into dust. 

There are lots of banner options available these days.  If you are looking for a "greener" solution then our BIO13 is perfect for those projects requiring high print quality, durability and truly recyclable.

Photo of the Week

Event Signage and Displays

Conference Signage is a big part of what we do here at Big Idea.  Pictured here in the background is a popular display stand that has been featured here at Big Idea for the last year.  There are tons of stands like this on the market today.  For this style we use only one - it's a quality thing. 

This particular compact unit is very versatile.  The image you see is a full color, single sided digital printed vinyl banner.  Notice how rich the terra cotta look is.  No post processing of the image either - came direct from our client.  The stand is a retractable unit that can adjust from 29" to 83" in height.  It utilizes a unique stand that conveniently is stored along side the display during storage.  On top of all that we supply the unit with a durable carrying case.

This system is I deal for the company that has a display that needs to be mobile and easy to set up.  Stay tuned as we will have pictures up soon of a current display system in the works.

Fishing For Knowledge has a new look!

Shown here is a logo we recently completed for Fishing for Knowledge, a group that was created by the Finlayson / Giese Sportsman's club and the Hinckley / Finlayson school district. Their goal is to share their love for the outdoors with others through education.

The folks at Fishing for Knowledge came to us looking for assistance with some of their identity issues. After a few discussions and review of their current program, we proposed a new strategy and direction for the group. The challenge for Fishing for Knowledge was trusting in us that our proposal of a new logo would improve their image. The identity we developed was based on creating a professional image that was bold, easy to reproduce over a wide range of print and electronic mediums, and visually appealing to both youth and adults.

We successfully accomplished the task.  The logo is currently in full use.  This simple design was very cost effective in producing vehicle graphics. The simple colors are breeze for screen printed and embroidered apparel.  The bold look allowed the groups banner to be easily identified from a great distance, and the clean look of the logo looks great on the various social media outlets available.

Reflections from a photo shoot

Here is a fun shot from one of our corporate portrait photography projects.  If you know corn you should be able to even tell what time of year this was shot.

Our Corporate Portrait Photography will take us just about anywhere and to just about any situation or climate.  The problem with going just about anywhere is getting out of photo-mode while in transit - almost impossible.  Quite often we see something that just can't be passed up, leaving us to pull over and shoot. This is why we always allow plenty of time from point A to point B.

In this case we could not pass up on some interesting scenery. I believe this was point A5 on this particular excursion.  Stay tuned for what was actually shot by the photographer. 

Step and Repeat Banner Solutions

Pictured here is another one of our Step and Repeat backdrop banners.  What you don't see is the portable frame system that we also provided. 

This system is really pretty cool.  The banner frame system works on tension to expand the frame up to 10 wide and 8' tall, yet it all collapses into a nice carrying bag.  The banner is a light weight material that is specially designed and manufactured to work with this type of support.  Heavy vinyl banners are destine for failure under this particular display application.

This particular project was completed for our friends at Brewer Sports International.  The step and repeat banner and frame show here was used at the Wellness 10k™ Launch Party Hosted by E.J. Henderson & Sidney Rice.

More info on banner possibilities at: http://www.bigideasign.com/banners.html

Our Latest Website Client

Paula Elert Photography.

Pictured here is a screen shot of her new website home page.

We began working with Paul this past spring developing a logo and working on an outline for her online marketing plans, much of which focuses on her website and online social networking.

Her new website consists of several custom designed link pages that her clients can easily navigate.  It also also includes the "behind the screen" effective keywords and website data critical to search engine discovery.   Today we will be submitting her website to all theh quality search engines and online directories to further improve her online search ranking.

Honoring a Veteran

I hope you found time in your busy day to reflect on the importance of this honorable day.  We sure did and we are thankful for all who have served this blessed country of ours.

Over the years I have meet many who have not known anyone who has served this country through one of our military branches.  I have also meet many who have never walked up to thank a solder or veteran for the service they gave or our giving.

With so many great heroes out there I thought it would be appropriate to share with you one Medal of Honor recipients citation, this one from a not so popular war.  His name is Ed Freeman. 

Not only has Captain Freeman received a Medal of Honor for his valiant acts of heroism in Vietnam but he also lived to receive it.  Captain Freeman also fought in WWII and in Korea, most notably at the horrific battle of Porkchop Hill where he was 1 of  the 14 of 256 soldiers who survived the first stage of that battle.

Here is how Captain Ed Freeman's official Medal of  Honor Citation reads:. 

"Captain Ed W. Freeman, United States Army, distinguished himself by numerous acts of conspicuous gallantry and extraordinary intrepidity on 14 November 1965 while serving with Company A, 229th Assault Helicopter Battalion, 1st Cavalry Division (Airmobile). As a flight leader and second in command of a 16-helicopter lift unit, he supported a heavily engaged American infantry battalion at Landing Zone X-Ray in the Ia Drang Valley, Republic of Vietnam. The unit was almost out of ammunition after taking some of the heaviest casualties of the war, fighting off a relentless attack from a highly motivated, heavily armed enemy force. When the infantry commander closed the helicopter landing zone due to intense direct enemy fire, Captain Freeman risked his own life by flying his unarmed helicopter through a gauntlet of enemy fire time after time, delivering critically needed ammunition, water and medical supplies to the besieged battalion. His flights had a direct impact on the battle's outcome by providing the engaged units with timely supplies of ammunition critical to their survival, without which they would almost surely have gone down, with much greater loss of life. After medical evacuation helicopters refused to fly into the area due to intense enemy fire, Captain Freeman flew 14 separate rescue missions, providing life-saving evacuation of an estimated 30 seriously wounded soldiers -- some of whom would not have survived had he not acted. All flights were made into a small emergency landing zone within 100 to 200 meters of the defensive perimeter where heavily committed units were perilously holding off the attacking elements. Captain Freeman's selfless acts of great valor, extraordinary perseverance and intrepidity were far above and beyond the call of duty or mission and set a superb example of leadership and courage for all of his peers. Captain Freeman's extraordinary heroism and devotion to duty are in keeping with the highest traditions of military service and reflect great credit upon himself, his unit and the United States Army."

May Captain Freeman and all who have served this great country be eternally blessed.

Large format Banners

This picture gives you a bit of reference to the size of banners we are capable of. Yes, that guy breathing fire in the background is printed on our indoor smooth banner material
This particular banner was one of two produced for the Eye Believe fundraising Production held in Florida.  The fire and ice (not shown) were a whopping 8'wide x 10'tall.  They were installed using banner poles at the top and bottom of the banner, allowing each to freely suspend.
 
What we are particularly proud of is the continued quality of the detail in our printing capabilities.  Note too that it always helps when you start off with a good high-resolution photograph.