Wednesday, December 30, 2009

Traffic Signs from Big Idea

Traffic and directional signs may not be the fanciest signs out there but they do have a very important role.

Here we are pictured in our shop assembling several large traffic signs. The primary material we use here at Big Idea is a thick, highway-grade aluminum. The surface is coated with a prismatic reflective yellow vinyl for added visibility. The lettering and borders are designed from client specifications.

When creating traffic or direction signs it is important to understand the viewing audience. Signs viewed at 70 mph use a different design concept from those signs used in a parking lot. Likewise signs for fowl weather viewing should incorporate different design elements than signs for an interior parking ramp.

Nearly all of the exterior traffic and directional signs we produce have three similar elements. A strong, lightweight, non-corrosive substrate, a reflective background, and high contrasting san-serif text and graphics. With these 3 elements, and a good designer, you are sure to find signs that are easy to see and quick to read.

Friday, December 11, 2009

Photo Shoot

Here is a shot of one of our friends, Eric Olson. Eric is an established professional Walleye angler. You can find more about Eric here.

Pictured here is Eric modeling some sponsorship gear. This shot was taken by our owner Davin, good friends with Eric, on the Friday after Thanksgiving. "25°f and 64 mph on the open Mississippi River is wind chill"!

Our shoot consisted of some technical Evinrude shots, tackle & lures, sponsor gear, and of course fish. Though it was a cold challenging day for a shoot, the 24+ Walleye/Sauger day made it all worthwhile.

Monday, December 7, 2009

Photo Shoot

Part of our day here at Big Idea was spent on a product photo shoot. The subject was the EZ Gripper vinyl installation tool.
Here you can see this tool in action, gripping a large format digital print. Notice how taught the vinyl is. This tool is a rather unique device that really helps a person installing large vinyl graphics, keeping the graphics tight and straight for an easier application.
We had a lot of fun on this shoot and a special thanks to our hand model, Ben for helping out.

Billboard worth sharing

This billboard was not produced by Big Idea though we felt it was worthy of sharing with our audience.