Traffic and directional signs may not be the fanciest signs out there but they do have a very important role.
Here we are pictured in our shop assembling several large traffic signs. The primary material we use here at Big Idea is a thick, highway-grade aluminum. The surface is coated with a prismatic reflective yellow vinyl for added visibility. The lettering and borders are designed from client specifications.
When creating traffic or direction signs it is important to understand the viewing audience. Signs viewed at 70 mph use a different design concept from those signs used in a parking lot. Likewise signs for fowl weather viewing should incorporate different design elements than signs for an interior parking ramp.
Nearly all of the exterior traffic and directional signs we produce have three similar elements. A strong, lightweight, non-corrosive substrate, a reflective background, and high contrasting san-serif text and graphics. With these 3 elements, and a good designer, you are sure to find signs that are easy to see and quick to read.