Pictured here is a before shot of a clients exterior main building sign. What you don't see is that this business is right off a major highway - thousands of passersby everyday. What you do see is a sign that is failing. Not only is it much to small for the needed viewing distance, it is not clear what this business actual does or it's name.
Upon a few conversations with our client, creating a logo, generating layout concepts, and material selection, we finalized on what you see below.
Wow! It is pretty darn crystal clear what this business does now. The new sign is not only easy to read, it cleans up the store front and emanates a professional quality that DK's hold true with their craftsmanship.
This 4' x 20' sign was produced using our MDO sign grade wood coupled with 3M pressure sensitive vinyl. Many would have produced this using direct digital printing rather than vinyl. Sure, digital would look awesome today, but 4 years form now we would have an unhappy client returning wondering why his graphics faded. Now, nothing is safe from the sun's UV rays, but the 3M vinyl, for this application, will give us the longevity our client is looking for.
Working through the design process is standard stuff in this industry. It's the added forward thinking and secondary details that we get involved with on projects to ensure each client receives the right product for their needs.
Transforming visions into brilliant identity. It's what we do.
One of the more unique service we offer here at Big Idea is our corporate portrait photography. This covers a pretty wide swath of imagery including product images, employee's, business development, and virtually any imagery used to help promote a business in print or online. It really is diverse!
Illustrated here is a image taking on a recent shoot for professional walleye angler, Eric Olson. This shoot was done on location out of our clients home marina on the Mississippi River out of Red Wing, MN.
The purpose of this shoot was to produce some cool imagery to be used on his personal website. and too provide his sponsor, Bank Brewing Company, with professional quality images of the boat wrap that was recently completed. The sponsor brews walleye chop beer, a local growing micro brew. If you look close you can see the boatwrap background is an image of a frothy beer. Oh, and yes, Big idea also designed the boatwrap too!
You can find Eric fishing the National Guard FLW walleye tour. Stay tuned for more great info on walleye chop beer and Bank Brewing Company in the weeks to come. We will have some exciting things to post about!
Hopefully your business has a #valueproposition in place. If not, well, that is subject for another posting. If so, displaying the proposition to your clients and visitors can be done several ways.
Our client was looking for something bold, clean and easy to read. This was not only too be viewed by clients and visitors, but as a reminder to the employees... we had a Big Idea. What you see here is the result of some creative collaborating with our client to produce an eye catching wall display version of their Value Proposition. The project would be displayed in a strategic location to accent wall space and present the proposition elegantly.
In producing this project we had to watch a tight budget and yet create some display signage that was still full of some WOW. What you see in this picture is the use of 3 different mediums: digital direct printing, CNC cut dimensional lettering and 3M matte white vinyl wall lettering. The combination of these three mediums along with proper sizing not only adds some interesting depth to the project, it reduced the overall project cost in materials and installation time.