Tuesday, March 2, 2010
Just what is Business Identity anyway?
Providing business identity is really the foundation of our business. Most people think that Identity is just coming up with a good logo. Though that is a key component, it is not the only aspect of a company's identity.
I will Use Paula • Elert Photography as an example of what Business Identity entails through Big Idea.
Paula contacted us in need of some business identity for her new Photography business. After some one-on-one consulting we outlined a plan to approach what she felt was an overwhelming task. We started first with creating her image - A logo. The logo, pictured here, displays an elegant professionalism along with a bit of Paula's colorful personality. With a solid logo we were off to a great start. next on the agenda is putting this logo to good use, getting it in front of potential clients. We have developed a business card, envelope & letterhead layout as well as the beginnings of her website for starters.
It doesn't stop here. We have plans to create some vehicle graphics that will add to her visual presence 24/7/365. We also have plans ready for postcard mailers and a brochure. When the time is right and Paula takes part in trade events we will move forward with our booth design complete with back drop banner, easel signs and large format prints of her work.
As you can see, business identity is not really just about a logo, it is a process of creating and producing your professional image in a way that will create curiosity and intrigue in the eye of potential clients. Sometimes it is a logo other times it might be a simple directional sign, office directory or maybe even a product lable. Whatever it may be you can bet we have a Big idea ready to be seen.