Wednesday, July 14, 2010

Banners that workout!

Here is a shot of a banner that works for two.

With the never ending need to watch spending, a business owner and building owner combined their efforts to cover up a sore spot, advertise a summer special, and market some available office space.

The old Boulevard Theater recently had a need to remove some prior tenant signage. This signage involved back lit channel lettering that had been place on the marquee face. removing these will most likely leave a real eye sore to the surface. Our goal hear was not only to provide an effective advertisements and marketing solution but to also cover up some unsightly sign wounds.

After determining what the individuals needed to display we put our heads together and came up with the clever solution to combine the two messages into one banner. The trick though was not to confuse people into thinking that Anytime fitness was leasing space. This might alarm people into thinking Anytime was going away.

As you can see from the picture we came up with a simple solution involving two contrasting color fields, giving the illusion that there are two separate banners on the marquee. Combining these two message on one banner not only saved on print cost it also saved on the installation time and expense.

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