Thursday, February 23, 2012

Inexpensive Store Front Identity

Pictured here is a before and after display of a recent store front project we completed.  The client was looking for a simple, inexpensive way to market there business to street traffic.

The space under the current can lights is an obvious location for a sign.  Though the space is small for the proportions of the logo, it looks great illuminated under the lights.  Our alternate, more horizontal, version of the logo had bold and large impact, but was not an option as the client wished to keep logo identity identical in all locations.  We get that.

The added accent color bands on the windows brings a bit of life to the brick building.  It also helps define the space this business holds, giving them notice that they fill this building.  The added bullet points are a key element here in answering the public question of what this business does. This is huge for drive by marketing.  How many times have you driven by a business with some unique name, but had no idea who or what they did?

No question what this business does here.  And, they were able to have this produced and installed for a rate that was a fraction of what that black awning cost.

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